Live Earth

July 16th, 2007

Live Earth Set Design for Much Music

Last weekend we saw the largest musical collaboration to date in an effort to trigger a global movement to solve global warming. Live Earth, brought together 100 artists in concerts on every continent. The event was covered by an impressive media architecture reaching 2 billion people through TV, radio, Internet and Satellite channels. One of the goals of concert organizers was to try to minimize the environment impact of the concerts themselves by following a set of “Green Event Guidelines”. It was nice to hear about Cozimo playing a role in the design and development of the sets used for the Canadian concerts staged in Toronto, Ontario. Andrzej Wojaczek, whose company, Advanced Graphics Applications worked on the design with the CTV television network, reported,“Cozimo fit right in with the spirit of this event because first, it’s a completely paperless way to distribute and get feedback on the design, and second, it saves us from doing a lot of unnecessary driving to meet with the clients. In fact, given the incredibly tight deadlines we were under, we would not have been able to pull this off without using Cozimo. It’s a great example of how being more efficient and cost-effective can also have a positive environmental impact.”

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