Last week we were back in California, presenting Cozimo at Under The Radar. This is one of the better run conferences in the valley where new companies get to make their pitch in front of a panel industry experts – what Kara Swisher (a tech journalist for the Wall Street Journal) calls a “geek version of American Idol”. The theme for this event was “The Business of Web Apps”. There were 40 companies invited and we were part of the track called “Working Together”.

With only 6 minutes to present we decide to try something different this time – running the whole presentation as a live collaborative session. So in addition to image and video examples we also presented our slides within Cozimo and collaborated on them in real-time as the presentation proceeded. It did add some fun improvisation and in the end did a great job of illustrating what we’re all about. In the discussion that followed we garnered high points from the panel for the quality of our technology.

After the high pressure of DEMO, one of the nicer aspects of UTR was the more relaxed atmosphere with plenty of opportunity to mingle and speak with the VCs, journalists and other companies who attended. While it does help generate some buzz for our efforts, probably the most valuable aspect is learning about what other companies are up to, meeting the principals, and (in keeping with the theme) finding some promising opportunities to work together.