Much Music Video Awards

June 28th, 2009

 MMVA

Last week over 6000 lucky fans were treated to Toronto’s biggest annual block party – the Much Music Video Awards. The show, produced and broadcast live from downtown Toronto by CTVglobe media featured an all-star musical lineup including the Jonas Brothers, Lady Gaga and the Black Eyed Peas. And while naturally most of the focus is on the musical talent, we would like to focus the spotlight for a moment on the other stars of the night – the production teams that worked tirelessly to pull off such a brilliant spectacle. This was no minor effort. Designed by Michael “Spike” Parks, the set used for this one night extravaganza required over 6 months of design, planning and development involving dozens of people from at least five different organizations (read the full story here).

The design development was coordinated by Andre “Vinci” Wojaczek (Advanced Graphics Applications) who used Cozimo as the primary tool for managing the review of design drawings and documents amongst all the various collaborators involved. This isn’t the first time that Andre and Spike have used Cozimo together for this event but this year, they said, the big difference was in how central a role it played with the entire extended project team and how readily people adopted using it. “The key,” related Andre, “was that regardless of the software programs the different consultants were using to create their design data, Cozimo allowed everyone to share and provide feedback on all of it from their web browsers. That made the whole process much easier for everyone involved and played an important role in keeping the project on track.”

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